Startup of the Week – supply chain system Omniful aims to increase Saudi Arabia’s e-commerce space

CAIRO: E-commerce and supply chain operations platform Omniful is aiming to noticeably enhance its existence in the Saudi market place soon after a prosperous $5.85 million seed funding round.

In an interview with Arab Information, CEO and co-founder of Omniful, Mostafa Abolnasr, shared the company’s methods aimed to strengthen Saudi Arabia’s e-commerce place.

“Following our current seed funding round, we plan to scale our operations, growing our market place presence in Saudi Arabia and internationally, and continuing to aggressively invest in know-how growth,” Abolnasr said.

“This consists of maximizing our platform’s abilities, moving into new strategic partnerships, and more tailoring our answers to satisfy the certain needs of various marketplaces,” he additional.


Mostafa Abolnasr aspires for his corporation to develop into a globally identified know-how seller originating from the location, addressing nearby and world wide market difficulties although contributing to the ecosystem.

Abolnasr in-depth the company’s strategic positioning inside the Saudi e-commerce industry, emphasizing its target on getting a critical enabler for the sector “with attributes personalized to local organization procedures, regulatory needs, and client choices.”

He included: “For illustration, we are the very first Get Administration Technique to mix product sales channels like Salla, Zid, Jahez, PIK, Amazon, Noon, ToYou and other individuals – all offering from the identical stock on the shop cabinets.”

On the subject matter of strategic partnerships, Abolnasr shared that whilst distinct collaborations keep on being confidential, Omniful actively engages with equally personal and public entities in Saudi Arabia.

These partnerships intention to align Omniful’s functions with the national e-commerce system, boosting the general ecosystem and supporting the company’s enlargement ideas.

Addressing market place worries and evolving shopper expectations, Abolnasr mentioned that Omniful prioritizes innovation centered on to start with-theory assessment, focusing on very long-lasting options that address fundamental ache details in just the supply chain and e-commerce sectors.

Pertaining to international expansion, Abolnasr exposed that Omniful already serves purchasers throughout a variety of areas, such as the US, Europe, Africa, Turkiye, and the Gulf Cooperation Council.  

Omniful’s partnerships aim to align its operations with the Kingdom’s national e-commerce approach. (Equipped)

“These came mainly by referrals, partnerships, conferences and inbound – due to the fact till nowadays, we have not however activated our advertising and outreach attempts for global enlargement, as we are preparing a start in strategic marketplaces across the Middle East and North Africa location, and internationally,” he stated.

“An eye-catching current market for us is one particular that is quickly increasing e-commerce penetration, and blended with a great deal of source chain and operational challenges – a system that breeds the need to have for a advanced suite of options like ours,” included the CEO.

Abolnasr’s vision for Omniful aligns with the predicted growth of e-commerce each in Saudi Arabia and globally.  

He aspires for his enterprise to turn out to be a globally recognized technologies vendor originating from the area, addressing local and world sector difficulties though contributing to the ecosystem.

To retain its competitive edge, Omniful relies on its proprietary engineering and sturdy engineering capabilities, drawing talent from main businesses to create Program-as-a-Services products and solutions.  

“We program to double-down on this and make confident that tech carries on to be our competitive edge by investing in investigate and enhancement, fostering a lifestyle of innovation, and staying responsive to purchaser demands and field trends,” Abolnasr explained.

“We are also boosting our system with AI, equipment studying, and other emerging systems to provide unparalleled effectiveness and worth to our purchasers in distinct use-case throughout inventory optimization, allocation, and need forecasting,” he extra.

Started in 2022 by Abolnasr and Alankrit Nishad, Omniful gives retailers and fulfilment suppliers with a unified administration program, warehouse management program, and transport management system to scale their corporations.

Abolnasr described the company’s part in reworking the omnichannel and e-commerce source chain and operations landscape, highlighting  Omniful’s cloud-native, conclusion-to-close system, which integrates order, warehouse, and transport management devices functionalities.

“Omniful targets crucial and common discomfort details this kind of as stock mismanagement, inefficiencies in order processing, deficiency of true-time knowledge integration throughout revenue channels, and the complexities of handling several success hubs be it retailers or warehouses and shipping companions,” Abolnasr informed Arab Information.

“By providing a unified system, we handle these challenges instantly, lowering achievement delays, reducing operational fees, growing actual-time visibility and bettering total purchaser pleasure,” he added.

Omniful’s technique starts off with genuine-time stock management that spans multiple revenue channels, efficiently coordinating throughout numerous shops and warehouses.

The system is built to combine seamlessly with existing organization source organizing and point of sale devices, making sure updates are well timed and accurate.  

Abolnasr even more highlighted the performance of the company’s buy management technique, which automates the routing, assignment, and tracking of orders.  

He also pointed out the agility of its warehouse management process, tailor-made for significant-quantity throughput optimization, and transport and success automation procedures that aid easy courier collection and monitoring.

These abilities, in accordance to Abolnasr, are crucial to guaranteeing timely and entire order delivery, sustaining specific inventory ranges, and considerably improving the procuring expertise for both equally corporations and individuals.

The shared frustrations the founders had with the absence of scalable, effective, and modular platforms in the marketplace led them to generate Omniful.  

Abolnasr spelled out that their purpose was to create the world’s leading provide chain system, providing adaptable solutions to meet up with the unique desires of businesses navigating the dynamic terrain of supply chain, e-commerce, and omnichannel functions.

Abolnasr drop gentle on the substantial tendencies influencing the foreseeable future of e-commerce logistics and achievement, emphasizing the shift to omnichannel retail and the expanding consumer demand from customers for rapid, very same-working day supply.  

He highlighted the essential function of synthetic intelligence and equipment finding out in driving predictive analytics and optimization, along with the requirement for companies to diversify product sales channels and enhance their merchandising and need era efforts.

“These systems permit inventory optimization, efficient buying routes, predictive analytics, demand from customers forecasting, clever routing, shipping and delivery courier collection, and warehouse room utilization, foremost to improved effectiveness, reduced prices, and improved customer ordeals,” he stated.

Abolnasr elaborated on Omniful’s strategic advancement and its alignment with the broader electronic transformation and economic diversification attempts within Saudi Arabia.  

“Our concentrate continues to be on source chain and e-commerce operations, which places a good deal of self-assurance in the e-commerce sector’s opportunity and underscores our commitment to supporting the region’s vision for a technologically highly developed and economically vibrant e-commerce ecosystem,” he mentioned.