How This Journalist Navigated Media Industry Salary Negotiations

Want to make additional cash at operate? Of study course you do. For our collection The Top Up, Canadians throughout different industries explain to us specifically how substantially they earn—and how they navigated each increase, marketing and job improve to get it. Each individual month, a different govt shares their journey and their finest guidance for how you can greater negotiate your salary, also. To start with up, a communications direct who performs for a Toronto tech company tells CB how he went from building fewer than $30,000 to over six figures inside a 10 years of doing the job full time.

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Existing work title: Communications lead 
Field: Tech
Location: Toronto

To start with total-time occupation salary: $26,500 in 2015 as a radio news anchor and reporter

Right after I graduated from journalism school, I was working freelance gigs and quick-time period contracts as a author and editor at national newspapers and news sites. I did this for two a long time, averaging about $40,000 a 12 months. Then in 2015, I landed a career at a neighborhood radio station an hour exterior of Toronto, in the town exactly where I grew up. I was provided $26,500. I requested if they could do any superior, and they explained no, so I just approved it. It was a major strike to my revenue, and I didn’t even check out to negotiate I understood how challenging it was to crack into radio. But because the task was in my hometown, I could live with my mothers and fathers and help you save on hire. I also knew this occupation wouldn’t be anything I stayed in extended-time period. I required to get on-air encounter for my portfolio. I labored Tuesdays to Saturdays, chasing tales, carrying out interviews and creating scripts. From midday to early night, I anchored the information and recorded segments for 6 other stations in the community.

Next task wage: $50,000 in 2016 as a newspaper editor and tech reporter

The radio station was a tremendous superior-pressure ecosystem. A newspaper editor that I had labored for on a earlier deal had switched about to a further paper and was developing up their technologies segment. He realized I usually had an fascination in tech and he made available me a task as a electronic editor. I’d also get to compose tech articles and make movie and other multimedia, which I preferred. They made available $50,000, and I didn’t negotiate mainly because this career ticked all my bins and it doubled my salary. In addition, I realized the editor and appreciated performing with him. 

About a year-and-a-50 percent into setting up this job, the paper had a thrust to unionize. All over the identical time, administration pulled me into an office and gave me a increase of $1,000. They didn’t say this outright, since that would be unlawful, but my guess was that the increase was to encourage me to vote in opposition to unionization. I recognized the raise—I didn’t negotiate—bringing my wage to $51,000. The paper in no way ended up unionizing.

3rd career income: $83,000 in 2018 as a senior communications affiliate at a tech enterprise

I normally preferred to get into the tech field. I had designed up a name and popularity for myself as a reporter, examining devices, going to product launches and acquiring unique interviews with founders. It was a good time to test a little something different and shift into a communications function at a tech enterprise. I figured I could usually go back to journalism if it did not operate out. Additionally, the pay in journalism wasn’t terrific and the occupation stability was questionable.

I observed a submitting for a communications associate role at a major U.S. tech company’s Canadian business office. I already knew their head of communications and achieved out to him about the position. I utilized formally, but I imagine my link helped me get the task. They available me $79,000. There was no wage array outlined and I didn’t poke close to or talk to others for an business regular. I form of just examined the water due to the fact by that stage in my vocation I experienced acquired that you should really usually attempt to negotiate your wage. So I took a stab at it: I requested for $85,000. I felt more assured negotiating at this issue since I experienced operate experience behind me. I figured they weren’t heading to say “No, we never want you any more.” We settled at $83,000. I was in cost of communications for the consumer portfolio, this means I’d produce announcements about new application characteristics, for example. I experienced a excellent manager, and I got a crash class in communications. 

Just after I was there for about 4 months, some persons remaining the organization and other folks received promotions, so I was promoted to communications lead for Canada. That position included figuring out possibilities in the enterprise that I believed tech journalists would care about, then operating with a PR company to get the term out and land coverage. The advertising arrived with a raise of $3,000. I just took it and did not negotiate. I took on a lot additional get the job done for not a ton additional money, but I experienced a supportive supervisor who trustworthy me. In addition, it would’ve taken me a long time to earn a wage like that in journalism. 

Third position salary: $90,000 in 2020 as a senior media advisor for a transportation authority

My spouse is from New Zealand. By early 2020, we had lived jointly in Canada for about four years and assumed we’d check out living in New Zealand to see the place we required to settle eventually. We moved there in January 2020, then bought married a month later on. I was privileged to line up perform just before we still left Canada.

After working in tech, I wished to check out the public sector. I worked for the transportation authority of a main metropolis in New Zealand. They included transit, sidewalks, parking, roadways, bike trails—anything associated to motion. I used for a position as a communications affiliate.

I highballed my salary anticipations to NZ$110,000, the equal of about CAD$90,000, which was greater than they envisioned for a community-sector gig. But they were tremendous eager to employ me centered on my working experience. So they bumped up my title to a senior communications job so that I’d qualify for a bigger pay out band.

In this job, I wrote press releases and managed inquiries from the media, chasing solutions for them inside the corporation. Anything with the community sector moves at a little bit of a slower speed, in particular in contrast to a tech begin-up. I actually located it a bit uninteresting at moments, especially due to the fact I was utilised to the rapid-paced mother nature of newsrooms. But I did enjoy relocating into “crisis comms” method, like when Covid lockdowns strike. I presented strategic counsel to the head of communications and the CEO applying my prior newsroom expertise to allow them know how a journalist could possibly imagine. 

Right after a 12 months in New Zealand, my spouse and I made the decision that we wanted to are living there forever. But we felt like we weren’t performed with Canada yet. So we figured, prior to we settled down and had little ones, we’d do just one additional stint in Toronto. 

Fourth task wage: $147,000 in 2021 as a nationwide communications direct at a tech company—with 10 per cent in equity

In early 2021, I came throughout a work opening for a tech enterprise centered in New Zealand. They had circled Canada as a priority marketplace and were being hiring somebody to direct communications below. It felt like the Venn diagram of my earlier activities lined up for this position. I was employed in the spring of 2021.

I gave them a range of $140,000 to $160,000 and they offered $147,000. I took their offer you due to the fact they said that was as a lot wiggle area as they experienced. I actually desired to get the job done at the corporation.

Due to the fact of Covid journey restrictions, I labored out of their New Zealand workplace for eight months, major communications in Canada remotely, prior to we moved back to Toronto in early 2022. So at to start with, I was paid in the equivalent in New Zealand bucks, but when we moved again I was compensated in Canadian pounds.

I also bought the equal of 10 per cent yearly in stock options—which was a really interesting reward. This firm is detailed on the Australian stock exchange and I noticed a ton of expansion chances, specially considering the fact that I would have immediate involvement in how perfectly the firm does in Canada. I’d establish appealing stories and narratives in the enterprise and locate means to create awareness for the brand name. I knew that the organization was keen on a fantastic perform-lifestyle balance and that was aspect of the attract for me. 

In the summer of 2022, I acquired a increase as portion of the company’s once-a-year evaluation system. They ended up based on performance—I know of some people today who acquired a two per cent raise, some who got four per cent and some who did not get a raise at all. I acquired four for each cent for the reason that I was exceeding my outlined general performance goals, which landed me at my recent wage of $150,800.

Most effective negotiation suggestion: Bet on yourself

When I graduated from journalism faculty, I knew I preferred to be a tech reporter. But when my portfolio only experienced prepared function and no broadcast. I wanted to clearly show that I could do both of those and diversify my abilities. By having the radio work and accepting a lessen income, I was betting on myself. It was considerably less about the funds and a lot more about the route to get to an conclude end result. In a way, I was reverse engineering my aspiration occupation. It is not always a terrible concept to take a occupation with reduced fork out, if you can find the money for to, if you know you’re gaining skills and you have a system for your up coming ways.