Black Friday, sandwiches, elections, board games, and a tribute to aviation are material marketing and advertising opportunities for November 2023.
Content material promoting is developing, publishing, and advertising and marketing articles or blog posts, video clips, or other content material to appeal to, have interaction, and keep customers for your business.
Here are five content material promoting ideas you can use in November 2023.
1. Black Friday, Cyber Monday
Retail and ecommerce staff have been doing work on holiday break presents for months — or at the very least they need to have.
Consumers will count on bargains on big-screen televisions for Black Friday and Cyber Monday.
The offers began with obtaining the most effective inventory at the finest prices so that the financial savings drop on expectant buyers like Autumn leaves in a stiff November wind.
There is, on the other hand, continue to time to produce Black Friday and Cyber Monday content to support these initiatives — in at the very least a few ways.
- Gift guides. Create posts describing the finest BFCM deals for many teams, i.e., “How to help save large searching for grandchildren this Black Friday.”
- Highlight products and solutions. Think about an short article about your provider or products. For example, an apparel store may well handle sustainable sourcing for the vacation year.
- Use humor. For extra factors, go for a giggle, such as a BFCM parody of sorts.
To this very last issue, I requested ChatGPT to make a Black Friday ad in the voice of humor columnist Dave Barry. Here’s the outcome:
© Dave Barry’s Tv Offer Extravaganza! 8
Introducing the GINORMOUS Monitor Television set for just $99!
“+ Resolution so large you’ll place Wally devoid of hoping!
& Audio so serious, cooking displays may duck you!
& WiFi more rapidly than Uncle Bob’s recurring jokes.
®@ To start with 10 consumers get a magnifying glass for pixel hunting! Customer 11? It’s possible some
leftover candy. «
Doorways open up publish-turkey nap. Seize this bewildering deal in advance of it, like floppy disk save icons,
fades into obscurity!
DAVE BARRY’S Electronic EMPORIUM – Where humor satisfies electrifying deals!
Conditions apply. Side outcomes: Uncontrollable binge-observing.
You might do some thing equivalent: check with an AI software to deliver your store’s BFCM advertisement duplicate and then share the effects in a web site write-up.
2. Countrywide Sandwich Working day
Some individuals think the sandwich acquired its commence with compulsive gambling.
November 3, 2023, is Countrywide Sandwich Day in the United States and various other localities.
It is generally held that John Montagu, the 4th Earl of Sandwich, invented the helpful food in 1762. In accordance to some, Montagu was a British statesman and a compulsive gambler who didn’t want to leave the card table to take in.
Reportedly, Montagu asked his valet to carry him roast beef concerning two slices of bread so he could take in with his arms, starting a foodstuff revolution.
For your company’s November information marketing and advertising, enable the sandwich content articles and movies go forth. For inspiration, take into account a new post from Huckberry’s Journal. Huckberry is a men’s attire brand with fantastic articles marking.
The posting “4th Yearly Thanksgiving Leftover Sandwich Competitiveness” is at when prose, a video clip, a contest, and a recipe for a cranberry, chili, and duck sandwich on a bun.
Huckberry recently released an posting and movie titled “4th Yearly Thanksgiving Leftover Sandwich Level of competition.”
3. Election Day
As a rule, merchants really should avoid political subject areas. But this is not correct for every single manufacturer. The U.S. election working day, November 2, 2023, could be a articles marketing opportunity for some corporations.
Tread frivolously, know your brand’s situation, and take into account getting a stand if it helps make feeling. Right here are a pair of illustrations.
Election day material could make feeling for brands developed on political partisanship. Products these kinds of as Jeremy’s Chocolate and Ultra Suitable Beer are meant to be political protests, so election commentary is suitable.
Similarly, some customers are looking for politically active makes. The site Progressive Shopper, for case in point, prices firms dependent on politics and encourages people to “put your funds where your values are.”
Progressive Shopper caters to people who obtain from models that match their political sights.
4. Engage in Monopoly Working day
Collect the loved ones for a recreation of Monopoly.
In the spirit of countrywide days for just about nearly anything you can consider of, November 19, 2023, is Nationwide Perform Monopoly Day.
While this day will be an option for sport outlets or shops selling licensed Monopoly solutions, just about any business could use the day to encourage partaking, research-motor-pleasant written content. Below are a couple of illustrations.
- The record of Monopoly. Dive into the origins and evolution of the legendary board sport, checking out its development, patent journey, and numerous iterations in excess of the yrs.
- Prime 10 most coveted Monopoly qualities. Study your buyers or staff members on their most loved Monopoly properties, then compile and current the benefits in a entertaining and visual way.
- Monopoly in well-known society. Investigate Monopoly’s many references, diversifications, and appearances in films, Television set shows, textbooks, and other media.
- Close to the planet with Monopoly. Showcase many international Monopoly editions, highlighting each version’s one of a kind attributes and cultural variations. This could help a keep providing vacation-connected products.
5. Aviation History Month
November is Aviation Historical past Thirty day period and an possibility for written content marketers.
November 2023 is an possibility to celebrate aviation historical past. This thirty day period-extensive commemoration is a nod to humanity’s age-aged dream of flight, from the waxed wings of Icarus to the metal-clad behemoths that cruise our present day-day skies.
Aviation connects continents and delivers individuals nearer. Its background is loaded with tales of daring, innovation, and a little bit of turbulence.
Articles marketers can harness aviation to gasoline their November information approach. And you really do not have to be Boeing or Airbus to get on board. In this article are some illustrations.
- A kitchen area provide shop could publish recipes for the basic plane meals of the 1950s.
- A golfing or fishing supply retailer might deliver a guide to the ideal fly-in programs or streams.
- An eBay store providing outdated DVDs might create a listing of aviation-themed movies.